The project comes to life inside a corridor 30 meters long and 3 meters high, composed of three continuous surfaces: the left wall, the right wall, and the ceiling, treated as a single ecosystem to transform the entrance to the stadium into a visual and sound experience. Images, audio tracks, and sound effects were developed to work together seamlessly along the entire path: a progressive flow that leads the audience toward the court, building energy and increasing spectator engagement.

Starting from the official graphic identities of the ATP and WTA, we created a system tailored into four variants for the two tournaments and for the two men's and women's finals.

Images of the tournament's protagonists coexist with iconic elements of Qatar, from the Doha skyline to the falcon, a true national symbol. Sport, atmosphere, and local cultural references unite under the tennis stars.