Milano Cortina 2026 - Engagement, highlights, emotions

Milano Cortina 2026: the Olympic Winter Games in over 2,000 pieces of engagement content and 50 videos produced in the field. Nuts supported AWE Sport in preparing the sport presentation content for the Milano Cortina 2026 Olympic and Paralympic Winter Games. 

The work was divided into two distinct phases, differing in timing and nature, yet part of a single system. The first in pre-production: working from the templates provided by AWE Sport, we created a modular engagement content system—Quiz, Guess Who/What, Did You Know?, True or False, calls to action, and sustainability-related messages—designed to be consistent, scalable, and adaptable across all event touchpoints. Over 2,000 pieces of content, meticulously crafted even before the torch was lit.